I am Websconmimo.
I design web experiences that users love and improve KPIs

Contact me

Latest projects

Process

Analyze

Analyze

I gather quantitative and qualitative data from several sources (usability testing, in-depth interviews, benchmarking, traffic analysis) to formulate a design hypothesis.


Design

Design

I use that hypothesis to create a data informed design, that is tested with users and iterated over several times until it is ready for development.


Test

Test

I define the split tests to run on product launch. The results of those test will provide us with new data.


Start again

Start again

I analyze the results and use those findings as an input to start the process again and continuously improve your product’s performance.

About me

Hello, I'm Marcello Vicidomini, a Senior User Experience designer based in Barcelona (Spain) and cofounder of websconmimo.com. I'm expert in User Experience and Interaction design.

I've been working in the Internet industry for the last 16 years. I love building coherent, intuitive, usable and aesthetically pleasant web interfaces based on the principles of Human Centered Design, and I'm passionate about every step of the product design process, from idea evaluation to user testing, prototyping, visual design, design critique, performance optimization, AB testing and data analysis.

Before founding Websconmimo, I've been working as Senior UX designer at Odigeo, one of the leading online travel groups worldwide, and the biggest eCommerce company in Europe. With its five brands eDreams, GO Voyages, Opodo, Travellink and Liligo, it serves 15 million customers yearly across 39 countries.

Previously, I've been leading an international design team with members located in Spain, Poland and India for Careesma International.

Before that, the earth was formless and empty, darkness was over the surface of the deep, and there were table layouts.

I also like to get my hands dirty with frontend development, and Webs con mimo has been featured on several design galleries, like CSS Awards, CSS Design Awards, Abduzeedo Rawz and Creattica.

Marcello is this kind of creative, skilled and hard working designer you want to have in your team. His skills cover a broad range of aspects. David Poblador
Service Availability Product Area Lead
Spotify
Marcello is very enthusiastic, creative person […] He shows his skills, high autonomy and innovation level. I really like to work with Marcello. Beata Szilf-Nitka
Managing Director
Go4HealthTravel.com

Ethics

I believe in mutual respect, equality and brotherhood among all people, and we want to promote these values both through my daily behaviour and our work. I am interested in projects of high social value, and I make special discounts for them. If you are an ONG, an institution with strong ethics, or if you think you have an idea that can save the world , I will work with all our skills (and love) on your website.

I like clients and partners that can be my friends, and I only work on things that will make me proud. For this reasons, I won't accept job offers from subjects who promote discrimination (of sex, race, religion, sexual preferences) or the use of violence. Except this, I am a really laid back guy :D

Contact me

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Let's be friends

Message received!

Thanks you so much for contacting me. I'll be back to you in the shortest time possible, usually under 24 hours. In the meanwhile, why not taking a look at the case study of one of my latest projects? It's called “12% more time on page and increased revenues with a single change”, and it tells about how UX can increase business revenues by meeting users' needs. It's food for thought! Read “12% more time on page and increased revenues with a single change” now